Summer sale AI
Summer Sale with selected items at 60–90% of original price (10–40% off).
Added 6 Oct
Hong Kong's summer sale season runs June through August as retailers clear spring/summer stock before autumn ranges land. Fashion marks down swimwear, summer apparel and accessories 30–70%; supermarkets push beverages, frozen food and air-care lines; beauty brands bundle SPF and summer skincare; and electronics retailers roll their back-to-school offers into the same window. It overlaps the student / 開學 season — so a lot of the strongest summer deals are also on the student hub.
BrandON is currently tracking 4 active promotions from 4 brands, including the 109 store shibuya, Timberland, Watson's. All deals verified as of 16 October 2026.
Summer sales are seasonal (June–August). Check back in June for the 2027 edition, or browse all current deals below.
- Timberland-50%Selected Timberland items up to 50% off in summer clearance sale
- The 109 Store Shibuya-40%Summer Sale with selected items at 60–90% of original price (10–40% off)
- Watson's-75%MoneyBack members get surprise exchange prices on summer essentials at up to 75% off…
- Eslite-12%All participating products at Eslite bookstores receive 12% off during the Summer Reading…
More ways to browse:Ending soon200New this week538Rare finds18Birthday33Student21Free stuff35Malls36
Timberland Selected Timberland items up to 50% off in summer clearance sale.
Added 5 Oct
Watson's MoneyBack members get surprise exchange prices on summer essentials at up to 75% off. Limited quantities.
Ends 27 Oct · in 10 days
Added 1 Oct
All participating products at Eslite bookstores receive 12% off during the Summer Reading 2026 event from now until August 31.
Valid until 13 Jul
Added 19 Jul
Frequently asked questions
When does the Hong Kong summer sale season start?
Most brands open summer sales from mid-June and run them through August, with the deepest fashion markdowns arriving in late July and August as autumn stock is confirmed.
What goes on sale in a Hong Kong summer sale?
Swimwear, summer apparel and sandals (30–70% off), air conditioners and fans, summer beverages and frozen food, SPF and body-care bundles, and back-to-school electronics for students.
Are summer sales the same as back-to-school deals?
They overlap. The August–September student and 開學 promotions run inside the summer window — the student hub carries the ones that need a student ID.