The Mooncake Field Guide
Updated 11 September 2026 · Mid-Autumn falls on 25 September 2026
Hong Kong's mooncake season is longer than a school term, and about a fifth of it isn't even mooncakes. Here's the whole 2026 board — which box, which card, which lane — minus the small talk.
中文版 →- 252promos this season
- 67brands
- 134live right now
- 13 Mayseason opened
The first 2026 mooncake promo landed on 13 May — 135 days before the festival. Some ice-cream brands were discounting mooncakes before the summer holidays had even started.
First things first
When do the deals actually start?
Earlier every year. "Early bird" pricing now covers almost a third of the calendar — the premium patisseries and ice-cream brands open in May, and by the time the traditional bakeries turn up in August they've been at it for two months. If you see a mooncake ad in spring, that's normal now.
The best window for a traditional box is late August to mid-September, when the bakeries stack a bank-card discount on top of the early-bird price. After the 20th, the range thins out fast.
One in five "Mid-Autumn" promotions isn't about mooncakes at all. This year brands have flown the lantern over mattresses, bedding, Korean ginseng, wine flash sales, and a trip to Chiang Mai's lantern festival. Search "中秋優惠" and you might end up furniture shopping.
The 30-second version
How to pick a box without reading 67 brand pages
Choose the lane first. Each one prices its boxes a completely different way — and once you know your lane, you're choosing between three or four names, not sixty-seven.
The novelty box is a genre now. This year: Pokémon gift boxes (V City, A-1 Bakery) from ~HK$238, and IKEA's two cat-themed mini-mooncake boxes at MegaBox for HK$59.90 each. The lid matters as much as the lotus paste.
Traditional HK bakeries
Wing Wah · Kee Wah · Maxim's · Arome · Saint Honoré · A-1
The reunion-table default: double-yolk white lotus, made in Hong Kong, hands it to your mother-in-law without a second thought. Price = early-bird box price plus a bank-card discount, so this is the lane where your wallet decides. Boxes land around HK$88–170 after discount; the really deep cuts want a specific card or membership.
Supermarkets & retailers
ParknShop · Wellcome · city'super · Yata · Big C · HKTVmall
Vouchers and mall "spend-and-redeem". You're rarely buying a box — you're buying vouchers (from ~HK$170) or hitting a spend target to redeem one. Best for the office bulk order, or for stacking supermarket-card cashback on top (UnionPay at Yata, 7% back).
Premium & Western patisserie
COVA · Godiva · Paul Lafayet · agnès b. · hotels
The impress-someone box: chocolate custard, snow-skin, a hotel name on the lid. Discounts here are member-priced and land early — COVA members up to 54% off, Godiva corporate gifting up to 30%, agnès b. 20% on pre-orders. Not a member? The "discount" mostly isn't for you — the box is the point, not the markdown.
App platforms — Klook & KKday
Klook · KKday · HKTVmall
Three brands, but between them they run more mooncake promos than every traditional bakery combined — flash sales, buy-one-get-one, codes locked to a payment method. Klook's are almost always a PayMe BOGO on a named day and time (they clear within the hour); KKday's are stacked coupon codes worth HK$60–120 a box. Fast, time-boxed, and where the durian people live.
Also flying the 中秋 flag
Health-gift hampers (Imperial Bird's Nest; Yata seafood boxes from HK$99), reunion-dinner poon choi (Super Super abalone poon choi HK$798, was HK$1,140), and the genuinely unrelated — mattresses, bedding, wine flash sales.
"Up to 54% off retail" sounds wild until you remember nobody pays retail for a mooncake box. It's a bundle game: 87 of this year's 252 promos are "buy two, get a third" deals. The per-box price tells you more than the percentage.
The single most useful table on this page
Which card gets you the cheapest mooncakes?
Most bakery promos name a payment method, and it almost always ties to one chain. So the "best" mooncake deal in Hong Kong right now isn't a brand — it's whatever card is already in your wallet.
| Your card | Goes to | The offer | Until |
|---|---|---|---|
| PayMe | Klook | Buy 2 get 2 free on Mid-Autumn mooncakes (code PM26WB2G2, ~HK$234 a box); plus a buy-one-get-one on a rotating mooncake each week (Cordis Ming Pavilion, durian ice-skin) and +HK$38 for a whole gift box | to 25 Sep; weekly BOGO on named days |
| HSBC 滙豐 | Arome Bakery | Up to 40% off retail plus a further 40% on selected boxes; free SOU·SOU laptop bag (HK$300) with a box | ~20–25 Sep |
| HSBC 滙豐 | Maxim's Cake · MTR | Mooncake box HK$168 → HK$155.40; free DIY lantern | while stocks last |
| BOC 中銀 | Wing Wah | 41% off (59折) all mooncakes; BOGO on dual-pack ice-skin (~HK$31 a pack); free 豬腳薑 with HK$800 spend | 25 Sep |
| yuu | Arome Bakery | 29,000 / 32,000 points → a limited-edition gift box | 15 Sep |
| Alipay HK | Kee Wah Bakery | 20% off, minimum HK$200 | 24 Sep |
| UnionPay 銀聯 | Yata | 7% cashback (max HK$50) on HK$450+ — stacks on the 39折 hamper prices | 27 Sep |
| Member · COVA | COVA | Up to 54% off (46折) gift boxes | member pricing |
| Member · Cake Easy | Saint Honoré | Up to 43% off (57折); buy 3, extra 5% off; free Moon card with 2 boxes | dated |
| Member · Club 100 | Café de Coral | Up to 50% off new mooncakes; +HK$50 e-voucher on spend | member pricing |
Just tell me what to buy
The best Mid-Autumn deal for every situation
- The reunion table
Wing Wah 榮華 — 35% off all mooncakes to 5 Oct, or 41% (59折) with a BOC card to 25 Sep. Double-yolk white lotus, made in Hong Kong. A Wing Wah box has never started an argument.
- Feeding a crowd at dinnernot a mooncake
Super Super 一粥麵 abalone poon choi for six — HK$798, was HK$1,140, with a salt-baked chicken included. Early-bird, to 24 Sep.
- The office gift run
Arome Bakery + an HSBC card — up to 40% then a further 40% on selected boxes, plus a free SOU·SOU laptop bag (HK$300). Bulk-friendly, and it photographs generous. To ~25 Sep.
- Impress a client or the in-laws
COVA — members up to 54% off (46折) the chocolate-custard and snow-skin boxes. Not a member? The box still lands well at full price.
- Just the two of you
Häagen-Dazs “Starry” 繁星 ice-cream mooncake box, 8 flavours, up to 35% off pre-order; or Appolo 阿波羅 ice-cream mooncake voucher HK$300 (was HK$368) with 3 free extras, to 17 Sep.
- Kidsnot a mooncake
Mostly not mooncakes: Circle K gives a free 淳茶舍 paper lantern with two drinks (to 23 Sep), or a Fuggler / Oyster-BB toy bundle with a mini mooncake; Kee Wah has a Mickey keychain + eco bag at HK$58, was HK$98.
- Cheapest box you won’t be embarrassed by
Arome 貓の旋律 single mooncake HK$88, was HK$136 (35% off), to 25 Sep; or Big C / Chef Man 文苑 from HK$140 a box.
- You are a durian person
KKday or Klook — Klook runs a PayMe buy-2-get-2 on mooncakes to 25 Sep (code PM26WB2G2) plus a rotating weekly BOGO on durian ice-skin; KKday durian from 24% off with the second box at HK$8. Whichever app you already have.
- A health gift for the eldersnot a mooncake
Imperial Bird’s Nest 官燕棧 — buy 2 boxes of bird’s nest or cordyceps, get a free abalone gift box; or Yata seafood hampers from HK$99, up to 61% off, with UnionPay 7% back.
Three of the picks above aren't mooncakes at all — poon choi, bird's nest, a paper lantern for the kids. The festival is a lot bigger than the pastry, and the promotions follow it there.
One thing to keep in mind
Before you shop
Everything here is a promotion as it was advertised — not a shelf price, not a receipt, not what a box cost last year. Offers move fast and terms change without notice, so treat this as the shape of the season, then check the brand's own page before you buy. We can draw the map; you still have to walk it.
Next year's season starts in May
The first 2026 mooncake promo landed on 13 May. Leave your email and we'll send one note when the 2027 deals start — nothing else.
✓ Done — we'll be in touch when the season opens.
Keep going: every live Mid-Autumn deal · Wing Wah · Kee Wah · Arome · Maxim's · Saint Honoré · COVA · yuu · MoneyBack · card & payment offers · bundle deals · the State of Hong Kong Deals report