The Golden Week Field Guide
Updated 7 October 2026 · National Day is 1 October, Golden Week runs 1–7 October
Golden Week 2026 is over. We've kept the guide up as a record of how Hong Kong's malls, travel platforms and restaurants priced the holiday, ready early for next year.
中文版 →- 76live on 7 Oct
- 1 OctNational Day
- 1–7 OctGolden Week
Some brands couldn't wait. iSQUARE was already advertising a joint Mid-Autumn and National Day dinner on 19 September, nearly two weeks before Golden Week even starts. Hong Kong barely takes a breath between festivals.
Once a year
National Day, 1 October
The harbour fireworks were on 1 October, over 31,000 shells this year, free to watch from the Tsim Sha Tsui or Wan Chai waterfront. Trams and ferries ran free that day too, handy for island-hopping between viewing spots. The more comfortable options were Harbour City's charity tickets from HK$30, Klook's yacht and rooftop dinner packages built around the show, and iSQUARE's rooftop restaurant, which has harbour views of its own.
The other way to spend the day was at the movies: every cinema in Hong Kong was half price, any format, VIP halls included, and Emperor Cinemas confirmed on Instagram that tickets went on sale from noon on 28 September. (Source: SCMP) Still after a fireworks fix? Klook's Macau fireworks display packages are on offer until 4 October.
The bigger picture
Golden Week is one slice of a bigger autumn wave
Golden Week isn't the only thing behind this month's sales. Of the roughly 150 autumn promotions we found, nearly 50 actually mention Golden Week or National Day. The rest is ordinary autumn shopping: new-season fashion, seasonal beauty, and cooler-weather sales that would be running either way.
Malls
What the malls are offering
Seven malls have something built specifically for this week: Harbour City, apm, East Point City, iSQUARE, Lee Tung Avenue, Kai Tak Mall and Harbour North. Harbour City has the fullest offer, pairing fireworks tickets with a rooftop and yacht dining deal. East Point City's bonus was the most precisely timed of the bunch: it only unlocked on 1 October itself. The simplest deals are the spend-and-get-back ones, like Lee Tung Avenue's HK$100 in vouchers for every HK$1,000 spent in a day.
| Mall | The offer | Tied to |
|---|---|---|
| Harbour City | Charity fireworks-viewing tickets: HK$30 with HK$1,500 spend, or HK$150 (50% off) early-bird via Klook, which ran until 30 Sep | 1 Oct (ended) |
| Harbour City | Fireworks dining bundle: yacht cruises and rooftop restaurants, up to 40% off | 1 Oct (ended) |
| iSQUARE | Rooftop harbour-view dining, spanning Mid-Autumn into National Day, early-bird perks, limited seats | Mid-Autumn–1 Oct (ended) |
| apm | HK$40 pass unlocks HK$150 in vouchers across two themed markets | Golden Week |
| East Point City | HK$100 voucher at HK$2,000 spend, HK$500 travel voucher at HK$10,000; an extra HK$77 Point Dollar that only unlocked on 1 Oct itself | 1 Oct (ended) |
| Lee Tung Avenue | HK$100 cash coupon set (HK$50 dining + HK$50 shopping) for every HK$1,000 of same-day e-spending | to 7 Oct |
| Kai Tak Mall | Members claim a HK$70 e-coupon, used on a single HK$770 e-spend at participating shops | 1–7 Oct |
| Harbour North | Chow Tai Fook inside the mall: Disney-series pieces 7% off with The Point App, or HK$100 off per HK$2,000 on selected jewellery with WeChat or Little Red Book coupons | Golden Week |
| Harbour North | Shopping rewards: a chance to win over HK$31,000 in prizes including an iPhone 18 Pro Max, plus up to HK$3,170 in consumption vouchers | to 19 Oct |
Travel
Staying in town, or heading out
Some of these deals are for the harbour show itself. Others are for leaving Hong Kong altogether: discounted trips to Zhuhai and Macau, or a hotel package along the High-Speed Rail line, all timed to the same week.
| Platform | The offer | Direction |
|---|---|---|
| Klook | National Day fireworks dining packages (yacht cruises, rooftop restaurants) were up to 40% off, for the 1 Oct show | In (HK-side experience) |
| Klook | Macau International Fireworks Display packages: tower tickets 31% off, dinner packages 20–41% off incl. unlimited drinks | Out (Macau) |
| CSL | 50+ merchant discounts + 12% off partner restaurants at two Zhuhai malls, framed around Golden Week | Out (Zhuhai) |
| hopegoohk | Hotel packages from 30% off within a 3-hour High-Speed Rail radius, incl. meals + activities | Out (mainland, HSR) |
Credit cards
Worth checking before you pay
A few cards are worth pulling out of your wallet this week, whatever you're actually buying.
| Card | Where | The perk | Until |
|---|---|---|---|
| Fubon Visa | HopeGoo | Up to HK$250 off flights, High-Speed Rail tickets and hotels, every Thursday | to 10 Dec |
| Standard Chartered Visa | Fortress | HK$200 cash voucher plus up to HK$500 cashback on a single Apple product over HK$10,000 | to 31 Oct |
| American Express (registered) | Mothercare | HK$150 statement credit for every HK$1,500 spent | to 31 Oct |
| PayKool Visa Platinum | Giormani | New cardholders get HK$400 credit on furniture purchases over HK$3,000 | to 5 Feb 2027 |
| UnionPay | 1O1O | Up to HK$650 off selected flagship phones, tiered by spend (HK$200 off from HK$7,000, HK$650 off from HK$17,000) | to 30 Nov |
Shopping
What's actually worth buying
Some of these brands built a sale specifically for Golden Week. Others just happen to have a good deal on right now. Either way, all of it's live this week and worth a look.
| Brand | The offer | Until |
|---|---|---|
| Evisu | Golden Week Sale up to 40% off, plus extra 10–15% off on 2–3 items | to 6 Oct |
| Escapade | 6-day Golden Week flash sale, 15% off storewide | to 2 Oct |
| Havaianas | HK$77 off all flip-flops and sandals; buy 2 for extra 10% off, buy 3+ for 20% off | ongoing |
| Cath Kidston | 2 selected items at 30% off, 2 past-season items at 50% off; HK$150 off HK$1,200 spend | ongoing |
| MLB Hong Kong & Macau | Tiered: 10% off HK$1,200+, 15% off HK$2,500+, plus HK$100 app coupon | ongoing |
| Go Wild | Hiking and travel gear (rain jackets, hiking shoes, functional tees) from 50% off, useful whether the trip is a flight out or a country-park hike | ongoing |
| Timberland | Selected autumn footwear at 30% off | ongoing |
| Samsonite | FYRM 3-piece luggage set at HK$4,999; TOIIS Blossom and Flatform luggage at 30% off | ongoing |
| Estée Lauder | Beauty sets 39–62% off, plus a free 6-piece gift with HK$1,280 spend | ongoing |
| Laneige | Anniversary sale: weekly buy-1-get-1-free, bundle sets from 52% off | to 25 Oct |
| Samsung | Galaxy S26 series: direct discounts up to HK$600, trade-in credit up to HK$6,000 | to 30 Nov |
| Le Creuset | Selected cookware up to 40% off | ongoing |
| LOG-ON | Golden Week 23% off with HK$300 spend, plus selected items up to half price | to 3 Oct |
| Baleno | 23% off autumn and winter items and accessories with HK$1,000 spend, selected belts at HK$77 | ongoing |
| Colourmix | Golden Week sale on Korean and Japanese skincare and beauty, with bundles like 2 perfumes for HK$390 and free shipping over HK$580 | to 8 Oct |
| iroiro | Extra 10% off full-priced items with HK$450 spend, on Japanese-style plushies, cushions and accessories | ongoing |
| 1O1O | Travel gear for existing customers (power banks, chargers, cameras, AI glasses), up to HK$500 off | to 31 Oct |
| Bath & Body Works | Golden Week offers: body wash and body lotion at HK$48 each, and buy-one-get-one on selected Mix & Match items, online and in store | to 4 Oct |
| Times Square Bazaar | IMAGINEX Group bazaar sale with international brands up to 90% off, plus Lane Crawford clearance at 75% off for one item or more and up to 85% off for seven or more | to 5 Oct |
| Don Don Donki | Golden Week sale at the Central store (beauty, health, home and Japanese food), plus free gifts with spend at the Causeway Bay and Tsim Sha Tsui stores | to 7 Oct |
Quick picks
One for every plan
- The fireworks
On 1 October the free view was from the Tsim Sha Tsui or Wan Chai waterfront, with Harbour City's charity tickets (from HK$30) and Klook's yacht and rooftop dinners as the comfortable options. Still want a show? Klook's Macau fireworks packages run to 4 October.
- Skipping the crowds
iSQUARE's rooftop restaurant has harbour views of its own, no standing on a promenade required.
- A day trip out
hopegoohk's High-Speed Rail hotel packages, or the Fubon Visa card's Thursday discount on flights, trains and hotels.
- Winding down
Every cinema in Hong Kong was half price on 1 October, any format, VIP halls included.
- At-home savings
Estée Lauder's gift with purchase, Samsung's Galaxy S26 trade-in credit, or Laneige's weekly buy-one-get-one.
- A National Day lunch
Maxim's MX and Food² have their boneless Hainanese chicken set at 23% off from 1 to 4 October, and Café de Coral has a braised vegetarian-fin set for two at HK$101 (was HK$145) until 5 October. On 1 October itself, seniors got 25% off dinner at Maxim's MX and Pacific Coffee took 23% off selected food and drinks.
- A sit-down dinner
Spaghetti House takes 23% off selected mains, all day, at every branch until 8 October.
- Spend and get it back
Lee Tung Avenue gives HK$100 in vouchers for every HK$1,000 spent in a day, and Kai Tak Mall hands members HK$70 back on a HK$770 spend. Both run to 7 October.
Two practical notes
Before you shop
A few of these end soon: Escapade on 2 October, LOG-ON on 3 October, Bath & Body Works and Klook's Macau fireworks packages on 4 October, and Café de Coral on 5 October. Worth confirming with the venue before you head out, in case anything has sold out or changed. And a small stacking tip: pairing a card from the list above with a deal from any other section here (a mall, a retailer, a travel platform) is usually worth the extra minute.
Everything above reflects promotions as they were advertised, alongside SCMP's own reporting on the official side of the holiday. It's a smaller, faster-moving list than our Mid-Autumn guide, so treat it as a snapshot of the week rather than the full picture.
Next up: 11.11
Hong Kong's next big shopping date is 11 November. Leave your email and we'll send one note when the deals start, nothing else.
✓ Done, we'll be in touch when 11.11 gets going.
Keep going: Mid-Autumn deals · The Mooncake Field Guide · the State of Hong Kong Deals report